# Agency project brief

## Engagement and version

- Client / agency:
- Project name:
- Brief version / date:
- Agency delivery owner:
- Client decision-maker:
- Agreed by / agreed on:

## Purpose and audience

- What needs to change for the client?
- Who is the work for?
- How will we assess whether the agreed work meets its purpose?

## Deliverables and boundaries

- Deliverables, quantities, and formats:
- Included work:
- Excluded work:
- Assumptions to confirm:

## Responsibilities and dependencies

- Agency responsibilities:
- Client responsibilities:
- Required content, assets, access, and their owners:
- Outstanding decisions and dates needed:

## Milestones and reviews

- First milestone and target date:
- Later milestones and dependencies:
- What will the client review at each milestone?
- Who provides consolidated feedback?
- Review criteria and response expectations:

## Commercial and handover context

- Reference to the agreed estimate / agreement:
- Billing triggers to confirm against the agreement:
- Handover conditions and ongoing responsibilities:

## Changes and next action

- Agreed process for assessing scope changes:
- Next action / owner / date:

Prepared by ClientCee as an editable operational template. Adapt it to the engagement and your agreement. This document does not import itself into a CRM or replace the agreement.